Case Study ยท Automation & Operations
Automated fundraiser acknowledgments to remove high-volume backlog
At GoodUnited, outsourced teams manually processed fundraiser thank-you workflows. This case covers replacing manual workflow with browser automation that increased throughput and consistency.
Challenge
- Manual thank-you workflows were time-consuming, error-prone, and perpetually behind demand.
- Teams depended on queue dashboards and manual triage but still accumulated backlog.
- Large nonprofit clients generated very high monthly fundraiser volume, making manual scaling expensive.
Implementation
- Built a Playwright + TypeScript automation worker to emulate the existing browser workflow end to end.
- Encoded template selection and variable substitution logic to reduce operator variance and mistakes.
- Scaled execution to 72 concurrent instances to keep pace with continuously arriving fundraiser pages.
Outcomes
- Delivered roughly 12x speed compared to a single manual operator for the same task shape.
- Eliminated persistent backlog and reduced error rates in outbound fundraiser communication.
- Faster response windows increased fundraiser engagement and improved downstream support effectiveness.
Stack and ownership
- TypeScript
- Node.js
- Playwright
- Browser workflow automation
- Operational queue optimization